We’re in the Information age, and with such, your store should provide information as well.
Content creation is one of the basic marketing currency of online businesses today. If you think that content creation is only for bloggers, vloggers, and alike, you’re missing a whole opportunity.
In the Internet, content is key if you want to get noticed. Sure, you can place some ads on Facebook to get noticed, but to keep customer engagement, it’s best if you produce content.
Also, relying on ads alone is costly. When you create content, you’re actually creating tiny assets that will serve as free marketing for your business. With proper SEO, you can be crawled up by Google’s algorithm.
Think about this blog. This blog serves helpful to readers like you, but at the same time, it gives us a way to be established in SEO and search engines. When people look up on these topics, they can find us – and eventually discover our business. Do the same for yours!
3 Ways to Create Content
For your e-commerce store, you can create content in 3 ways: